Analyse the scenario given and produce a report detailing your Essay

Analyse the scenario given and produce a report detailing your response to the below changes in stock environment - Essay Example charge all these facts in mind the business environment on a macro level looks prosperous for the young entrepreneurs. The location of the business is at Seaford pathway which is a populous suburb of east Sussex with a population of over 23000 people and is home to educational institutions. Hence the primeval USP aligns with the local community aswell. mark off of The Business The current cash flows of the StudentPizza Ltd are lower than what was estimated initially. The business has yet to return a turnover which was expected even after 5 months. Although the key point which they had identified while opening the business was quite valid and relevant that Students love pizza and keeping this in mind opening a restaurant with the target market as students was quite relevant. Working on their USP by attracting students and making it exclusive for student s they have been able to retain students as their stalwart but have only managed to attract few customers from the locality. Also they are running out of investment and capital to run the business as the business has not returned profits as expected for 5 months. attire ANALYSIS, RECOMMENDATIONS AND STRATEGIES A detailed psychoanalysis of the business and its environment, strategies pertaining to them along with recommendations for executing these strategies is mentioned in detail in this section. Strategy Assessment In order to asses, whether a limited organizational strategy is suitable for an organization it is important to conduct a SWOT analysis. The SWOT analysis points out the strengths, weaknesses, opportunities and threats of the organization in question. To assess how effective an organizational strategy would be, it is very important to conduct a SWOT analysis. SWOT analysis is an overall strategic planning methodology. It is used to assess a strategy from the point o f view of its strengths, weaknesses, opportunities and threats. It involves the business environment and the business objective of a particular project and how internal and external factors will help achieve those objectives. The technique was developed by Albert Humphrey. He led a convention during his stay at Stanford University in the 1960s and the 1970s. He incorporated data from some Fortune500 companies. A SWOT analysis usually begins with clearly defined state and objectives. Strengths In strengths it is study which attributes of the company will help in achieving the desired objectives. The strengths of the company are many. It targets the student population for junk food and they tend to be the most free consumers for the same. The initial investment in the idea isnt much. The timings of the outlet are very lucrative and so is the location of the chain a very prototype one. Weaknesses In weaknesses it is checked which attributes of the company will be harmful in achievin g the objectives. The outlet faces stiff competition from other more established outlets. The sales incubate to suffer and the promotional strategy is weak at best. Opportunities What opportunities will work in favor of the desired objectives? There are various opportunities that can capitalized on by the firm. Firstly, it needs to come up with a more aggressive promotional strategy and reach out to all students. Capitalize on complaisant media, come up with flyers, posters, ad games and various other ways to promote and attract customers. Secondly, negotiation with the suppliers to bring